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Royal Reklam — Açık Hava Reklamcılığı
Brand Identity

Brand Identity

Logo, colour, typography and usage rules — a system that carries from stationery to façade.

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Types of Brand Identity

  • Logo Design and Refresh

    A logo from scratch, or an existing mark made workable — so it holds up on a sign and on a screen alike. Because it has to work on a sign, a vehicle and a business card, the design is tested at its smallest and largest sizes together.

Selected type

Logo Design and Refresh

Highlights

  • Works equally well on signs, vehicles and screens

  • Tested for legibility at small sizes

  • Vector, scales without limit

Technical Specification

Logo Design and Refresh
DeliverablesPrimary logo, alternate and icon versions
File formatsAI, PDF, SVG, PNG
Revisions3 rounds on the chosen direction
Timeline1–3 weeks

Before you decide

When refreshing, keep existing recognition; a total change isn't always right.

About Brand Identity

Brand identity work defines a company's logo, colour palette, typography and usage rules as a single system. Royal Reklam delivers logo design, identity guidelines and applied materials in Samsun under art director İsak Bahar, with signage, vehicle and façade applications drawing from the same system.

A brand identity is not a logo file. The logo is only its most visible part. The real value lies in codifying how that mark is used — which colours, what clear space, which typeface, and how it behaves on every surface.

We hold an unusual advantage here: the team that designs the identity is the team that applies it to façades, vehicles and signage. So we do not produce designs that look good on screen and fail in fabrication. A mark is drawn with channel-letter cutting, single-colour legibility and small-scale behaviour already in mind.

The guidelines we deliver cover usage rules, clear space, colour references (Pantone / CMYK / RGB / RAL), typographic hierarchy and misuse examples — so your brand stays consistent even if you later work with another supplier.

What Determines the Price?

  • Scope: logo only or full identity system
  • Number of concepts presented
  • Depth of the identity guidelines
  • Count of print and digital deliverables
  • Refresh of an existing mark versus ground-up design
  • Whether application mockups are required

Common questions

Yes. We do standalone logo work, though we recommend at least a basic guideline covering colour and typography so the mark stays consistent across signage, vehicles and print.

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