One consistent language
Brand Identity
Brand identity work defines a company's logo, colour palette, typography and usage rules as a single system. Royal Reklam delivers logo design, identity guidelines and applied materials in Samsun under art director İshak Bal, with signage, vehicle and façade applications drawing from the same system.
A brand identity is not a logo file. The logo is only its most visible part. The real value lies in codifying how that mark is used — which colours, what clear space, which typeface, and how it behaves on every surface.
We hold an unusual advantage here: the team that designs the identity is the team that applies it to façades, vehicles and signage. So we do not produce designs that look good on screen and fail in fabrication. A mark is drawn with channel-letter cutting, single-colour legibility and small-scale behaviour already in mind.
The guidelines we deliver cover usage rules, clear space, colour references (Pantone / CMYK / RGB / RAL), typographic hierarchy and misuse examples — so your brand stays consistent even if you later work with another supplier.
Highlights
Designed to be built
Marks are tested for cutting and single-colour use, not just on screen.
Complete colour definition
Pantone, CMYK, RGB and RAL references so paint matches print.
Identity guidelines
Usage and misuse examples make brand discipline durable.
Art direction
The whole process runs under İshak Bal for a single aesthetic voice.
Technical Specification
| Logo delivery | AI, EPS, SVG, PDF, transparent PNG |
|---|---|
| Colour system | Pantone, CMYK, RGB and RAL references |
| Typography | Primary and secondary families with hierarchy |
| Guidelines | PDF identity manual with misuse examples |
| Print set | Business cards, letterhead, envelope, folder |
| Digital set | Social templates and email signature |
| Applications | Signage, vehicle, façade and uniform visuals |
| Revisions | Two rounds per concept |
What Determines the Price?
- Scope: logo only or full identity system
- Number of concepts presented
- Depth of the identity guidelines
- Count of print and digital deliverables
- Refresh of an existing mark versus ground-up design
- Whether application mockups are required
Common questions
The questions we are asked most often before a sign is commissioned, answered plainly.