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Airport corridor — through traffic and agricultural businesses

Signage in Çarşamba, Samsun

Royal Reklam provides totem signs, illuminated shopfront signage and vehicle wrapping in Çarşamba, Samsun — legible-at-speed solutions for businesses along the Samsun-Çarşamba Airport corridor.

Çarşamba carries heavy through traffic as the district hosting Samsun-Çarşamba Airport. That is a real opportunity: a well-placed sign reaches not only local residents but thousands of visitors from outside the city.

On fast roads the rules of sign design change. At 90 km/h a driver gives a sign less than a second, so character height, contrast and word count are calculated quite differently from a high-street shopfront.

For these locations we usually recommend a totem. A façade sign is only visible once you face the building; a roadside totem is noticed on approach and gives the driver time to slow down.

Common questions

The questions we are asked most often before a sign is commissioned, answered plainly.

Speed and distance decide it. As a rule of thumb, every 10 metres of reading distance needs roughly 2.5 cm of character height — on a 90 km/h road that means substantial letters. We measure the location during survey.

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